Pentax To Sell And Market Ricoh Cameras In USA
Ricoh consumer cameras will now be marketed and distributed through the Pentax Ricoh Imaging Americas Corporation in the USA.
Pentax Ricoh Imaging has announced that Pentax will market and sell Ricoh's entire line of consumer cameras in America.
Ricoh say they will now be able to focus on their 'business-to-business markets' including real estate, automotive, insurance, and security. In addition, they will also distribute rugged Ricoh camera models directly to the military, law enforcement, energy, utilities and other companies who work in extreme environments or in situations where the need to preserve the integrity of an original image is essential.
The new subsidiary company is called the Pentax Ricoh Imaging Americas Corporation.